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Confessions ofScreensaver Thousandaire |
by:
Brent Whinfield |
Click here forVideo version of this article:
http://www.see-it-on-video.com/stvc.html
There islittle item which is treated with scorn by many marketing
"gurus," yet which has proven to be popular with"masses" year
after year, after year.
Why is there stillcraze for screensavers? I mean, let's get real
here. This is something we first became acquainted with waaay back
inday, whenInternet was commonly referred to asWorld
Wide Web. Screensaver is old school, right?
Wrongo!
The amazing thing is, despitedeath knell being tolled by sages,
screensavers continue to enjoy unprecedented popularity.
Don't believe me?
I dare you to type inword "screensaver" into Google, and take a
look atbewildering number of websites that offer them.
Go ahead, write tofew of those site owners and ask how popular
those little programs are. They'll tell you that they're one ofmost
downloaded items on'net.
Need further proof?
Stroll throughscreensaver section of cnet/download.com and
observephenomenon up close and personal.
The great thing about download.com is that atglance you can
determine what datesaver was first listed, how many downloads
it has enjoyed, and very importantly, what users thing of it.
Inside download.com you can quite easily see that many savers are
free, whilemajority sell for between $onefour.ninefive. and $onenine.ninefive.
Speaking of CNET, according to their research, screensavers are the
second most downloaded software application onInternet.
Yahoo reportsword "screensaver" has appeared in their "Top onezerozero
Searches" list every week since onenineninefive. The term "screensaver" is
searched foraverage of threefour,threefiveseven timesday according to
statistics provided by WordTracker.
So, we've established that there isgenuine craze for these
desktop ornaments. But do all these people make money with them?
I mean, it seems more often than not, screensavers that are being
offered at allhundreds of download sites are...free.
Didn't your mother tell you that there is no such thing as "free" in
this world? You should listen to her. She is absolutely correct.
Well then, how can people make money who are giving away
screensavers for free?
In order to answer your question, I'll unfortunately have to use a
dirty word. It'sword that bringsshudder of revulsion to
Internet users far and wide. That almost obscene word is, ugh...
Spyware.
That's right, spyware! Spyware isnumber one reason today why
many screensaver authors try to inveigle you into freely downloading
their software.
You see, these unethical marketers make deals to hide advertising
and such into their programs. Unknowingly after you have downloaded
that attractive looking screensaver,spyware embeds itself into
your computer system.
Once there, they call home to"mother ship" with explicit
details on your surfing habits, your buying habits, plus other
personal details.
My advice...stay away from free screensavers. Now do not get me wrong
- of course there are stillgood number of saver authors who will
not lower themselves to such unethical practices, but asgeneral
rule, you should look at free offers withjaundiced eye.
Legitimate screensaver authors offerfree download of their
screensavers either as shareware, or freeware which is limited in
some way. Insoftware industry this is known as "cripple-ware."
After gettingtaste offree limited version, hopefully you'll
be willing to payreasonable sum for"Pro" version which has
lots more features.
Sharware as you know, enables you to try outscreensaver for a
specific length of time before it expires. This is try-before-you-
buy marketing.
InScreensaver Thousandaire Video Course I teach my students how
it is possible to createexcellent income by selling screensavers
to specific markets...niche marketing, if you will.
Since we have established that screensavers are popular, then it
makes absolute sense that individuals withparticular passion
would find attractivescreensaver which features their passion.
In other words, we are often told by marketing gurus to first find a
need and then fill it. First identifyniche market, and then
sell to it.
Let's use one of my screensaver projects asexample.
I happen to bevegetarian. This means that I am one of those growing
number of weirdos who refuses to eat anything withface...or who
ever hadmother :) So no meat, and no dairy for Uncle Brent.
Well,most natural thing in world is for me to not only try and
connect with other vegetarians on'net, but also to try and find info
which feeds (sorry aboutpun), my passion.
How do you think I'll react if someone offered mescreensaver of
vegetarian recipes?
Especially if those recipes feature beautiful color photos that show
step-by-step how to prepare healthy meals, or better yet, teach
me throughseries of UPDATEABLE content?
Don't you think I'll grab it ifprice is reasonable? Of course I
will! That byway was how I created one of my screensaver
products.
See what I mean? Provideproduct which directly appeals to a
specific audience and you will immediately tap into immediate
income.
Updateable content? Yes Virginia, it is now possible for you to
place fresh content onto your customers screensaver usingcertain
secret device.
You'll do so withoutcustomer even being aware of it. He'll wake
up one morning to new images, music, and Flash videos in his saver.
He'll love you for that. No more boring, stale screensavers!
How many of those can you sell all day long?
In conclusion, there isawful lot of money in marketing
screensavers. There does not seem to be any waning ofdemand.
I sell screensavers because there ishuge demand for them. I
encourage you to first findniche, and then createsaver based
onspecific demands of that specific market.
Here’scool little flash presentation of this article:
http://www.see-it-on-video.com/stvc.html
God loves you.
Brent Whinfield
brent@see-it-on-video.com
**********************************************************
The Screensaver Thousandaire Video Course "Ten Eye-Candy Videos That
Propel You Into Cash...Within threesix Hours!
http://www.see-it-on-video.com/thousandaire.html
The Screensaver Thousandaire Video Course consists of Ten Videos
which point you among other things, tocertain place on'net
where you'll find hundreds of niche groups waiting for your
products.
The course also shows you how to create savers inmatter of
minutes, even if you'retechno-klutz like me.
**********************************************************
Aboutauthor:
Brent Whinfield isSuccess Coach who helps individuals earn money onInternet. On'net
since onenineninenine, Brent haswealth of experience which he willing shares. The Brent Whinfield Video
Letter highlights profit-producing ideas. http://www.see-it-on-video.com/bwvl.html
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