Understanding Spyware |
A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. Yet, we have probably all experienced visitingwebsite and clicking onvideo only to have to been irritated thatcontent is not viewable or thatsound is inaudible. The result is we leavewebsite in frustration. So how do you make surevideo content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file andlevel of video quality you want your movie to be played at. There are two different ways of sharing your video file onweb: one. Streamable Video This is whereviewer is able to download sections of your video (otherwise known as "streaming"), whilevideo is playing. The main benefit of this method is thatuser does not have to spend time downloadingcomplete video before viewing. There are three major streaming video formats ? RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC's, as it is part of Windows Operating System. The other players need to be installed. The only negative with streamable video is thatquality of video is dependent upon Internet connection. In addition, it has annoying habit of dropping video frames becausestreaming software has to adjustdata rate based onspeed of your Internet connection, in order to keep playingvideo. two. Download and Play This is whereviewer needs to downloadentire video first, then play it on their video player application. The main advantage is that video quality is not affected by Internet connection speed. However, it can take some time forvideo to download iffile is large. So which format do you choose? Inworld where first impressions always count, it is extremely important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect poor quality company inmind ofviewer. Consequently, we always recommenddownload and play option. This is because it allows for high quality video content to be viewed. However, as you do not want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website. This means your website users will be able to downloadshort video at high quality picture resolution that will portray your company in best possible way. (c) Marie-Claire Ross twozerozerofour. All rights reserved. Marie-Claire Ross is one ofpartners of Digicast. Digicast works with organisations who are not satisfied that their marketing and training materials are helping their business grow. She can be contacted on zerofivezerozero eightzerozero twothreefour (Australia wide) or at mc@digicast.com.au. The website is at http://www.digicast.com.au. |
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